Movie : The untold and Dark struggle story of Wai Wai

ietnam, South Korea, It comes in third place
Nepal, On a per capita basis, Nepal is the third most noodle consuming country in the world
Every person here has an average of 51 in a year
Eating noodles means 63 thousand tons in a year.
And who benefits from it?,Off course

Noodle making company.

And it is the biggest brand that makes and sells noodles in Nepal
Wai wai

Wai Wai is Nepal’s most successful noodle brand which has 45 percent market share of Nepal’s noodle industry
In Nepal, it sells more than 3 billion worth of noodles annually and this business of Y. Y. is not limited to this.
Wai Wai sells its noodles not only in Nepal but also in India
It sells in more than 30 countries from Gulf countries to Europe and America.
When you see that the brand of noodles made in Nepal is sold in other big countries, you also fill us with pride.
but

But
What if I say
Wai Wai is not a brand made in Nepal

Chapter-1
Wai Wai was born in Thailand
In 1972, Surin Napapruekchat, a family of 7, opened his first company, which was called Thai Preserved Food Factory. This company produced noodles.

Who named his noodles Wai Wai
Yes, the journey of Wai Wai starts from here.
But it was not so easy for Mr. Surin to sell Wi-Fi in Thailand.
The reason was Esco compitior

In 1972, along with Thai preserved food factory, Thai President Food Factory also started its noodle making journey. whose under ma was mama noodles

At that time
Mama was Thailand’s largest noodle manufacturer with a market share of 50 percent.
Wai Wai’s market share was only 20 to 22 percent.

Wai Wai made some changes in Wai Wai to increase its market share and also started launching new products. It all started when Mr Surin’s son Pricha entered the company as a finance manager in 1978. By 1998, Wi-Fi had increased its market share to 30 to 35 percent.

But even though Wai Wai increased its market share in Thailand, it did not make any difference to its competitor Mama Chow Chow.
Because by that time mama had started selling her noodles abroad
But the Thai preserved food factory did not take its products to the international market or could not get them.
90s Tir thai preserved food factory did not enter its wai wai noodles in the international market due to an agreement with a Nepali

It was an agreement that would cost the Thai preserved food factory both huge losses and regrets in the future.